Solutions
Outdoor Media
ICONS offers a vast array of both traditional and innovative multi-format media for outdoor advertising.
Smartly planned billboards and panels placed strategically on bridges, foot-over-bridges, ducts and escalators for maximum visibility.
Unipoles and back-lit jumbo pillars at prime locations to reach a wide audience.
Retail Space & Activation
We are known to create bespoke outdoor solutions that can effectively achieve our clients' advertising objectives. To help our clients enhance their business, we also provide retail spaces at the metro station. These spaces create new worlds of opportunity and it’s the best way to empower small business ventures. Plus, we have a skilled activation team that work continuously to push the brands by creating out-of-the-box promotion platforms.
Inside Station Branding
Inside metro stations thousands of commuters face innovative advertising set up by ICONS like train wraps, wall wraps and LED screens running video ad films. Other than these path-breaking advertising options, ICONS also has traditional OOH media like smartly planned billboards and panels placed strategically on the bridges, foot-over-bridges, security posts, ticket selling counters, automatic fare collection gates, escalators and all other civil structures inside metro stations.
Inside each metro train, ICONS has advertising platforms on at least 64 handle bars and 18 static panels. LCD screens show video ad films inside running metro trains. Each of these high visibility OOH advertising platforms supported by ICONS is sure to create a huge impact for any brand.
Rapid Metro Rail Branding
ICONS is the exclusive concessionaire of Rapid Metro Rail Gurgaon Ltd. (RMGL) for creating and selling outdoor media on all their civil structures.
ICONS has smartly planned billboards and panels placed strategically on the bridges, foot-over-bridges, security posts, ticket selling counters, automatic fare collection gates, escalators etc. at metro stations.
Other than traditional OOH media, ICONS also introduced new and innovative advertising media like train wraps and WiFi connectivity in trains and stations. Inside metro stations, at places where the largest number of commuters pass, ICONS has set up wall wraps, back-lit jumbo pillars and LED screens running video ad film.
ICONS introduced the unique concept of naming the metro stations in Gurugram after brands. Station branding generates high visibility and makes the brand familiar to all the thousands of commuters who use the metro daily and the innumerable people who pass by the branded station.
Station Naming Rights
ICONS has exclusive station naming rights of Rapid Metro Rail Gurgaon Ltd. (RMGL). We introduced the unique concept of naming the metro stations in Gurugram after brands. Station branding generates high visibility and makes the brand familiar to all the thousands of commuters who use the metro daily and the innumerable people who pass by the branded station.
ICONS strategy is to create a landmark in the name of the brand. The outside of the branded metro station is painted in the distinctive colours of the brand with the brand name and logo displayed prominently both inside and outside the metro station.